A digital analyst since 2006 and data engineer since 2015.
Two years after graduating from university, I plunged into the world of digital marketing as an analytics consultant in 2006... and haven't looked back since. Today, I bring my 10+ years of digital analytics experience to help my clients and partners gain the most of their digital analytics solutions that can propel their businesses forward.
I'm based in Singapore, in the heart of Southeast Asia. I have worked with clients across the Asia Pacific region, including Singapore (of course), Malaysia, and New Zealand. (For a brieft stint, I also consulted for a client in Canada!)
I am tool-agnostic, so I'm experienced with both Google Analytics and Adobe Analytics. And I have consulted with clients across diverse industries, from telecommunications to travel-and-hospitality to media publishers. And even a zoo!
I provide a wide range of services that can meet your data needs.
I am a certified Google Analytics consultant with more than 10 years of web and app analytics experience.
Here is a sample of my recent client work and personal projects.
I blog about data. Most of my articles are self-contained with easy-to-read instructions.
Here are some of my most popular articles.
Whether it's web analytics or app analytics, whether it's Google Analytics or Adobe Analytics or Facebook Analytics, whether it's building a data pipeline or training a team.
Drop me a note and let's get on the data superhighway together!