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Hello, I’m

Yuhui

A Freelance Digital Analytics Consultant and Data Engineer in Singapore

View my Portfolio
Data science

About Me

A digital analyst since 2006 and data engineer since 2015.

Hi There! I'm Yuhui

Two years after graduating from university, I plunged into the world of digital marketing as an analytics consultant in 2006... and haven't looked back since. Today, I bring my 10+ years of digital analytics experience to help my clients and partners gain the most of their digital analytics solutions that can propel their businesses forward.

 

I'm based in Singapore, in the heart of Southeast Asia. I have worked with clients across the Asia Pacific region, including Singapore (of course), Malaysia, and New Zealand. (For a brieft stint, I also consulted for a client in Canada!)

 

I am tool-agnostic, so I'm experienced with both Google Analytics and Adobe Analytics. And I have consulted with clients across diverse industries, from telecommunications to travel-and-hospitality to media publishers. And even a zoo!

  • Email: yuhui@yuhui.sg

  • Country: Singapore

Google Analytics
90
%
Adobe Analytics
90
%
Data analysis
80
%
BigQuery
70
%
JavaScript
85
%
Python development
70
%

My Services

I provide a wide range of services that can meet your data needs.

Google Analytics certified

Google Analytics

I am a certified Google Analytics consultant with more than 10 years of web and app analytics experience.

Adobe Analytics Business Practitioner certified expert   Adobe Analytics Architect certified master

Adobe Analytics

I am also a certified Adobe Analytics Business Practitioner and Architect, having worked with the platform since its Omniture days in the early 2000s.

Data Engineering

I am a Python developer and builder of libraries to interface with external APIs. See my GitHub repositories for some of my recent projects.

Application Developer

I build helper utility applications to work with popular analytics platforms to maximise productivity. See my GitHub repositories for some of my apps.

Training

I have more than 5 years of training in web and app analytics for corporate digital marketing teams of more than 10 people.

Have a project on mind?

Let me help you audit your analytics setup. Or validate your data collection. Or build a data pipeline around your APIs.

My Recent Works

Here is a sample of my recent client work and personal projects.

Wildlife Reserves Singapore Wildlife Reserves Singapore
  • Migrated the analytics tracking from Adobe Dynamic Tag Manager (DTM) to Adobe Launch in 6 months.
  • Implemented video playback tracking for YouTube and Brightcove videos, including actual playback time.
  • Setup management dashboards for three business units in Adobe Analytics.
  • Planned and executed more than five A/B experiments with Adobe Target over 6 months.
Engine Room by EDB Singapore
by the Economic Development Board of Singapore
  • Delivered an actionable measurement framework aligned with the business needs in consultation with the client.
  • Audited the Google Analytics and Google Tag Manager setup for optimal data collection of business-relevant metrics.
  • Built custom dashboards in Google Analytics and Google Data Studio to support ongoing management and marketing reporting needs.
YouTube Video Playback extension for Adobe Experience Platform Launch
YouTube Video Playback extension for Adobe Experience Platform Launch
  • Automatically prepares YouTube IFrame elements for video playback tracking.
  • Detects all YouTube player and playback events, including playback state change, playback quality and rate changes, and player errors.
  • Able to track YouTube players that are loaded dynamically into the web page.
Unofficial Python package for Data.gov.sg APIs
Unofficial Python package for Data.gov.sg APIs
  • Native Python 3 package for interfacing with the APIs provided by Data.gov.sg, the Government of Singapore's one-stop portal to its publicly-available datasets from 70 public agencies.
  • Enables data engineers to call Data.gov.sg's API endpoints without needing to program the network requests or exception handling themselves.
  • Other unofficial Python packages for other APIs provided by the Government of Singapore, available at my GitHub repositories.
Google Apps Script Libraries
Google Apps Script Libraries
  • Collection of libraries that can be used in Google Apps Script, Google's JavaScript-based scripting environment for automation in Google Docs, Google Sheets and Google Slides.
  • Simplifies interacting with Googles Advanced Services or third-party APIs by abstracting boilerplate and common functions, allowing developers to focus on their core scripting work.
  • Two libraries available for interacting with Google BigQuery and Mixpanel, available at my GitHub repository.

From The Blog

I blog about data. Most of my articles are self-contained with easy-to-read instructions.

Here are some of my most popular articles.

Get In Touch

Whether it's web analytics or app analytics, whether it's Google Analytics or Adobe Analytics or Facebook Analytics, whether it's building a data pipeline or training a team.

Drop me a note and let's get on the data superhighway together!

Email

yuhui@yuhui.sg